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# Whitelaw Mitchell
> Whitelaw Mitchell

## About
Whitelaw Mitchell is a web design and digital strategy agency based in Queenstown, New Zealand.
We specialise in headless architecture, AI-first websites, and structured content that is readable by both humans and AI.
We help businesses become visible and recommended in the AI search era — not just ranked.

- Services: brand identity, web design, web development, AI-optimised content, digital strategy
- Technology: headless CMS (Sanity), Next.js, AI-integrated systems
- Location: Queenstown, New Zealand
- Website: https://whitelawmitchell.com
- Contact: https://whitelawmitchell.com/contact

## Pages
- [Services](https://whitelawmitchell.com/services)
- [AI Automation & Personalisation](https://whitelawmitchell.com/services/ai-automation-and-personalisation)
- [FAQs](https://whitelawmitchell.com/faqs)
- [Strategic Consulting](https://whitelawmitchell.com/services/strategic-consulting)
- [Intelligent Websites](https://whitelawmitchell.com/services/intelligent-website-development)
- [Branding & Design](https://whitelawmitchell.com/services/branding-and-design)
- [About Us](https://whitelawmitchell.com/about-us)
- [Home](https://whitelawmitchell.com//)
- [Testimonials](https://whitelawmitchell.com/testimonials)
- [Contact](https://whitelawmitchell.com/contact)
- [Insights](https://whitelawmitchell.com/insights)
- [Gallery](https://whitelawmitchell.com/gallery)
- [Website Credit](https://whitelawmitchell.com/website-credit)
- [Case Studies](https://whitelawmitchell.com/case-studies)

## Posts & Case Studies
- [How we built AI-powered analytics into Sanity CMS and why it matters for your website](https://whitelawmitchell.com/insights/ai-powered-analytics-in-sanity-cms)
- [How AI agents actually browse your website and what they find](https://whitelawmitchell.com/insights/how-ai-agents-browse-your-website)
- [What is llms.txt and does your website need one?](https://whitelawmitchell.com/insights/what-is-llms-txt)
- [You're Not Competing for Attention Anymore](https://whitelawmitchell.com/insights/you-are-not-competing-for-attention-anymore)
- [How to Know When It's Time to Rebuild Your Website](https://whitelawmitchell.com/insights/how-to-know-when-it-s-time-to-rebuild-your-website)
- [Do You Really Need Brand Strategy?](https://whitelawmitchell.com/insights/do-you-really-need-brand-strategy)
- [How Business Strategy Fits into Brand Strategy and Why Alignment Is Essential](https://whitelawmitchell.com/insights/how-business-strategy-fits-into-brand-strategy-and-why-alignment-is-essential)
- [Not everyone finds you remarkable: The case for strong brand positioning](https://whitelawmitchell.com/insights/not-everyone-finds-you-remarkable-the-case-for-strong-brand-positioning)
- [Amplify Your Brand with Thoughtful Marketing Strategies](https://whitelawmitchell.com/insights/amplify-your-brand-with-thoughtful-marketing-strategies)
- [Navigating the New Era of Luxury Branding](https://whitelawmitchell.com/insights/navigating-the-new-era-of-luxury-branding)
- [Starting a New Business: The Courage of a Seed](https://whitelawmitchell.com/insights/starting-a-new-business-the-courage-of-a-seed)
- [Demystifying Design Agencies: What We Do, Don't Do, and How to Avoid Being Ripped Off](https://whitelawmitchell.com/insights/demystifying-design-agencies)
- [Power Solutions](https://whitelawmitchell.com/case-studies/power-solutions)
- [Hub Design](https://whitelawmitchell.com/case-studies/hub-design)
- [Relax It's Done](https://whitelawmitchell.com/case-studies/relax-its-done)
- [Clutch Reformer Pilates](https://whitelawmitchell.com/case-studies/clutch-reformer-pilates)
- [Corporate Interaction](https://whitelawmitchell.com/case-studies/corporate-interaction)
- [Ben Hudson Architects](https://whitelawmitchell.com/case-studies/ben-hudson-architects)
- [Iron + Ivy Studio](https://whitelawmitchell.com/case-studies/iron-ivy-studio)
- [Gents Barbershop](https://whitelawmitchell.com/case-studies/gents-barbershop)
- [Limited Label](https://whitelawmitchell.com/case-studies/limited-label)
- [Flora Fauna](https://whitelawmitchell.com/case-studies/flora-fauna)
- [Coterra](https://whitelawmitchell.com/case-studies/coterra)
- [Alexandra Kate Creative](https://whitelawmitchell.com/case-studies/alexandra-kate-creative)
- [Tourism Innovation Group](https://whitelawmitchell.com/case-studies/tourism-innovation-group)
- [Altitude Tours](https://whitelawmitchell.com/case-studies/altitude-tours)
- [Black](https://whitelawmitchell.com/case-studies/black)
- [Think Nudge](https://whitelawmitchell.com/case-studies/think-nudge)
- [Roost](https://whitelawmitchell.com/case-studies/roost)
- [Cutthroat](https://whitelawmitchell.com/case-studies/cutthroat)
- [Lucyking](https://whitelawmitchell.com/case-studies/lucyking)
- [Birdy](https://whitelawmitchell.com/case-studies/birdy)
- [Soda](https://whitelawmitchell.com/case-studies/soda)
- [Arrowtown](https://whitelawmitchell.com/case-studies/arrowtown)
- [Arrowtown Audio Tour App](https://whitelawmitchell.com/case-studies/arrowtown-audio-tour-app)