About Expertise Case Studies Thoughts Shop Work with us

about our studio

Like two halves of a whole, our collaborative practice runs on the magical alchemy of a duo done right.

While we have a strong spirit of individualism, our clever pairing spearheads high doses of creativity, tapping into the powers of mutual affection, seamless communication and a healthy dose of brutal honesty to take every project to the next level.

Although we have different core disciplines, we personally look after every project, from client service to design to development. When you work with us, you really do work with us.

Whitelaw Mitchell Creative agency

We’re a small, creative duo on purpose. It enables us to work directly with founders and leaders to create beautiful, thoughtful work — together.

double act

Scottish born and a true creative at heart. Prior to partnering with Maranda, Kim founded Whitelaw Design in 2011 and has since grown it into a very ambitious studio with work and clients she’s incredibly proud of. When she’s not chasing after LLoyd or crafting with Maya, she’s nerding out, learning new code and translating concepts into the right technical approach and architecture.

Kim Green-Whitelaw

Digital Director / Founder

Scottish born and a true creative at heart. Prior to partnering with Maranda, Kim founded Whitelaw Design in 2011 and has since grown it into a very ambitious studio with work and clients she’s incredibly proud of. When she’s not chasing after LLoyd or crafting with Maya, she’s nerding out, learning new code and translating concepts into the right technical approach and architecture.

California native, brilliant brand strategist and entrepreneur, Maranda is no stranger to starting fires. With a Limited Label Gin on the rocks to inspire the design process, you’ll find her in the early hours of the morning contemplating new ideas. She is passionate about business, expressing her inner “weird” and she’s endlessly fascinated by abnormal human behaviour (including her own).

Maranda Mitchell

Brand Director / Founder

California native, brilliant brand strategist and entrepreneur, Maranda is no stranger to starting fires. With a Limited Label Gin on the rocks to inspire the design process, you’ll find her in the early hours of the morning contemplating new ideas. She is passionate about business, expressing her inner “weird” and she’s endlessly fascinated by abnormal human behaviour (including her own).

OUR CONVICTIONS

Be great not good

Through careful strategy and positioning of your brand we target the small audience that love your product, rather than aim to please the masses that probably aren’t listening. Being remarkable means something worth making a remark about. When you’re delivering value to your niche audience, the ones that are listening intently, you become… remarkable.

Lead collaboratively

“Strong opinions, loosely held” is one of our favourite quotes because being a leader in any industry requires a strong voice alongside the willingness to be impacted. Good leaders are also great listeners, the kind that are willing to be changed by others.

Care more

There is no room for egos in the space of empathy. The key to connection lies in abandoning your own thoughts and feelings about a certain subject or idea in exchange for truly listening to what people want.

Continually seek truth

The only sustainable competitive advantage in business is self-awareness. We’re hired to create more value for your business. It’s also our job to analyse the value you bring to your customers, and we won’t be shy about asking critical and objective questions in order to uncover the positive value your business or product brings to your audience, and hopefully… the world.

 

We set the bar very high for ourselves. Ambition is our core mindset and working with like-minded people and business owners is our first priority of business. Entrepreneurship is the pursuit of opportunity. It’s a beautiful and redemptive journey. We know, because we’re still on that journey.

Our Ethos

Visitors welcome. There’s no shortage of creative juice on tap, so get in touch and let’s have a chat.