They were able to help with strategy and thinking out a bit further than what we were going to do in the next 3 months. They’ve been able to solve lots of challenges that we’ve had and it’s always led to opportunity.
A design & technology company
A design & technology company
We’re Whitelaw Mitchell and we craft premium brand experiences powered by AI, personalised by design and loved by humans.
We’re Whitelaw Mitchell and we craft premium brand experiences powered by AI, personalised by design and loved by humans.
Most websites are already invisible, they just haven’t realised it yet.
Today’s most influential platforms aren’t search engines—they’re AI assistants like ChatGPT, Gemini, and Perplexity. Millions now rely on them to discover brands, research products, and make decisions that used to start with a Google search. If your brand and website isn’t structured to be seen, cited, and recommended by these tools, you’re missing more than clicks, you’re missing the conversation entirely.
Here’s what you’re up against:
60% of consumers
now use AI tools like ChatGPT or Claude to find and compare products and services.1
12% of websites
have the technical data (“schema markup”) that helps AI and Google understand what your business actually does.2
1200% increase
in website visits coming from AI assistants in the past year, a shift that’s only just begun.3
Sound intimidating?
It should. But if you’re reading this, you’re already ahead of the game. While most businesses are still sleepwalking through the AI shift, you’re here scoping the future.
We don’t just make your site visible in the AI age, we make it magnetic.
How we help premium brands through strategy, design, & automation
Strategic Consulting
Strategy isn’t a phase, it’s the foundation.
Strategy isn’t surface-level workshop. We dig deep into what actually moves your business. From market positioning and pricing to purpose, values, and growth pathways. We bring over 25 years of senior consulting and creative leadership into every room. Our strategic sessions are immersive, hands-on explorations that spark new ideas and unify your team behind a singular vision.
Distinctive Design
Premium doesn’t just look better, it performs better.
After years immersed in the world of bespoke brands, we understand the luxury consumer. Every detail matters, from unboxing to navigation to the cadence of your brand voice. We design visual and verbal brand identities that build trust and recognisability. From logo to fonts, tone to systems, we design to emotionally connect with your discerning audience.
Intelligent Websites
Built to be found, designed to be chosen.
The modern tech-stack websites we build are fast and flexible. By optimising structures and harnessing machine learning, we uncover audiences that matter the most. User experience (UX), user interface (UI), content architecture, schema, and automation come together to help you get discovered by AI agents and deliver the right message to to your customers.
AI Automation
Less guesswork, more growth.
We integrate machine learning AI systems that help your website adapt for your audience in real time. Whether it’s content that shifts based on user behaviour, a custom GPT trained on your brand voice, or continually optimising the SEO performance of every page.
Who we are
We’re a holistic, hands-on creative duo harnessing strategy, creativity, and intelligent technology with a level of care and creative depth you won’t get from your average agency.
Frequently Asked Questions
Because hourly billing kills creativity. Watching the clock stifles collaboration and ideas. Fixed-fee projects allow us to focus on solving your business challenges, not padding timesheets.
We believe in purposeful pricing. Most projects are fixed-fee, with tailored deliverables designed for your needs. Strategy is always included, because without it, design and web work don’t perform. Smaller projects start from $10K+ with full transformations ranging $20K–$50K.
High-touch, no-fluff, sleeves rolled up. We ask sharper questions, dig deeper, and tell you what others gloss over. It’s not always comfortable, but it’s always transformative. Clients describe us as invested, transparent, and relentless in helping them grow.
Most branding projects run 4–6 weeks, websites 12–16 weeks depending on complexity. Strategy sessions can be standalone or the first step in a larger engagement. Timelines are always mapped out clearly before we begin.
We’re not your “service providers”, we’re your strategic partners. While others hand over assets, we bring senior-level strategy, brand clarity into every project. You work directly with us (Kim & Maranda), no juniors, no handoffs.
What we do
—at a glance
Whether you’re an innovative startup or ready to level up and unlock the next stage of growth— here’s how we help ambitious businesses grow, scale, and stay visible in the age of AI:
Client testimonials
They’re truly invested in what it is that you’re trying to achieve and to see if what they’ve done has actually generated the results they wanted as well, which in our case, it absolutely has.
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