Our Ethos 

We’re a Queenstown based creative studio led by Kimberly Whitelaw and Maranda Mitchell.

We dig deeper into businesses and innovate from the inside out. Inspiring bigger thinking is exactly what it takes to push your brand to the next stage of success.

about us about us
about us about us

We’re best at

  • BRANDING
  • Strategy
  • Positioning
  • Naming
  • Tone of Voice
  • Visual Identity
  • Creative Messaging
  • Packaging
  • Learn More

Meet the founders

We set the bar very high for ourselves. Ambitious is our core mindset and working with like-minded people and founders is our first priority of business.

Entrepreneurship is the pursuit of opportunity. It’s a beautiful and redemptive journey. We know, because we’re still on that journey.

MARANDA MITCHELL
FOUNDER / CREATIVE DIRECTOR
KIMBERLY WHITELAW
FOUNDER / DIGITAL DIRECTOR
virtue + vice
Maranda Picture

Maranda Mitchell

Founder / Brand Director

Maranda, our Brand Director. A Los Angeles native, she thinks with her hands not just her head. With a Monkey47 on the rocks to inspire the design process, you’ll find her in the early hours of the morning writing new ideas. Maranda is passionate about business, expressing her inner “weird” and she’s endlessly fascinated by abnormal human behaviour (including her own).

Kim Picture

Kimberly Whitelaw

Founder / Brand Director

Scottish born and a true creative at heart. Prior to partnering with Maranda, Kim founded Whitelaw Design in 2011 and has since grown it into a very ambitious studio with work and clients she’s incredibly proud of. When she’s not chasing after her little wild child, she’s nerding out, learning new code and translating concepts into the right technical approach and architecture.

Our Values

Innovation

Through careful strategy and positioning of your brand we target the small audience that love your product, rather than aim to please the masses that probably aren’t listening. Being remarkable means something worth making a remark about. When you’re delivering value to your niche audience, the ones that are listening intently, you become… remarkable.

Leadership

“Strong opinions, loosely held” is one of our favourite quotes because being a leader in any industry requires a strong voice alongside the willingness to be impacted. Good leaders are also great listeners, the kind that are willing to be changed by others.

Empathy

There is no room for egos in the space of empathy. The key to connection lies in abandoning your own thoughts and feelings about a certain subject or idea in exchange for truly listening to what people want.

Sustainability

The only sustainable competitive advantage in business is self-awareness. We’re hired to create more value for your business. It’s also our job to analyse the value you bring to your customers, and we won’t be shy about asking critical and objective questions in order to uncover the positive value your business or product brings to your audience, and hopefully… the world.

Let’s talk.

We deliver innovative and tailored brand experiences to clients big and small. Tell us who you are and what you do, we already know the why.