From the start, it was clear that CI Consulting’s people-first approach was their superpower.
When CI Consulting came to us, they were ready for change. As leaders in collaborative project delivery, particularly within the Alliance delivery model, they were known for creating high-performing teams and delivering complex projects with precision. But their brand no longer reflected the vibrancy, professionalism, and forward-thinking ethos that set them apart. They needed more than a rebrand; they needed a clear, cohesive identity that aligned with their values, communicated their strengths, and positioned them for sustainable growth.
Their ability to guide teams, foster innovative leadership, and turn challenges into success stories made them stand out in their industry. However, their visual and verbal identity lacked the energy and confidence to match this impact. Our task was to modernize their brand, clarify their purpose, and help them stand tall against competitors in a crowded market, all while staying true to the collaborative and approachable nature that their clients valued so deeply.
At Whitelaw Mitchell, we begin every project with strategy. Through an intensive discovery process, we worked closely with CI Consulting to understand not just who they are but what they stand for.
Together, we explored their values, culture, and the needs of their audience. We uncovered their unique blend of fun, professionalism, and energy, which we distilled into a bold new brand identity. Central to this process was the idea that CI Consulting wasn’t just a service provider; they were trusted partners, “creative Sherpas” who guide their clients to achieve extraordinary outcomes.
The brand’s purpose, vision, and mission became the foundation for everything we created. We defined their brand personality as approachable yet authoritative, vibrant yet professional, ensuring every word and every design element reflected this balance. Their tone of voice emerged as energetic and relatable, breaking away from the stiff, corporate language typical in their industry. CI Consulting’s messaging now speaks directly to their audience, with taglines like “Forward is the only direction we know” and “Excellence isn’t an outcome; it’s our starting point” encapsulating their bold, confident approach.
With the strategy in place, we brought the brand to life through thoughtful design. The logo and visual system were crafted to feel modern and impactful, with a bold green representing growth, trust, and collaboration. Complemented by clean typography and a minimalist design aesthetic, the visuals embodied CI Consulting’s clarity and professionalism while leaving space for their dynamic personality to shine. The result was a brand that felt fresh, contemporary, and uniquely theirs.
The transformation extended beyond design. Every touchpoint of the brand, from their presentation materials to internal documents, was infused with purpose and intentionality.
The messaging was carefully constructed to not just inform but inspire, aligning CI Consulting’s audience with their vision and approach. The rebrand wasn’t about shouting louder than the competition—it was about speaking directly to the heart of their audience and building trust with every interaction.
This process wasn’t just about aesthetics; it was about empowering CI Consulting to communicate their value with clarity and conviction. The new brand reflects their ethos of collaboration, their dedication to excellence, and their belief in the power of teamwork to achieve the extraordinary. It positions them as leaders, not just in their industry but in the eyes of their clients.
Today, CI Consulting’s reimagined brand is a true reflection of who they are. It has helped them stand out in their market, build stronger connections with their audience, and approach the future with confidence. For us at Whitelaw Mitchell, it was a privilege to partner with a team so committed to their mission and values. Together, we created not just a brand but a platform for growth—a visual and verbal identity that matches their ambition and sets them up for continued success.
This project is a testament to what happens when strategy and creativity come together. CI Consulting trusted us to guide them through this transformation, and the result is a brand that feels as bold, innovative, and impactful as the work they do every day.
