Altitude Tours
With a thriving experience already in motion, Altitude needed a brand and site to capture that same energy online.
- A refined brand identity, retaining their logomark but adding clarity, cohesion and personality
- A customer-first website, designed as a high-performing sales tool
- Copy and UX built to guide and convert
- SEO fundamentals baked in from day one, with an ongoing plan to grow organic traffic
Proof not promises
Just 30 days after launching their new brand and website, Altitude Tours saw measurable impact across every key metric:
increase in website visitors
increase in total sessions
increase in page views
increase in average session duration
drop in bounce rate
increase in organic search traffic
At Altitude Tours, delivering unparalleled value, entertainment, and unforgettable experiences isnât just a mission, itâs business as usual.
In the heart of Queenstown, New Zealand, Altitude Tours emerged in 2017 with an audacious dreamâto create the worldâs most extraordinary wine tour. Fuelled by passion, innovation, and a deep love for New Zealand, they quickly evolved into a trailblazing small group travel company. What sets Altitude Tours apart from traditional, cookie-cutter operators is their unwavering commitment to personalised, premium adventures with most tours thoughtfully capped at just 15 people. They believe that the most cherished memories are crafted from those serendipitous moments you canât plan for.
Through our meticulous Seed Strategy session, we unearthed a common thread among Altitude Toursâ target audienceâyouthful hearts filled with curiosity and a thirst for both fun and value. This revelation became the driving force behind the transformative brand refresh we embarked on together.
CLIENT TESTIMONIALS
âThey were able to help with strategy and thinking out a bit further than what we were going to do in the next 3 months. Theyâve been able to solve lots of challenges that weâve had and itâs always led to opportunity.â
Nigel Hobbs | Tig
Founder & Director
We identified several target audience characteristics, but determined they all had one thing in common: being âyoung at heartâ.
Our strategy unfolded with a clear missionâto make Altitude Tours irresistibly appealing to an audience we identified as âyoung at heartâ. We embarked on a comprehensive brand overhaul, artfully blending classic elements such as their current logomark with a complimentary, vibrant aesthetic. Introducing a captivating purple hue, we struck the perfect balance between bold luxury and youthful exuberance. This new visual identity breathed fresh life into Altitude Tours, capturing the essence of their dynamic experiences.
But we didnât stop there. Recognizing the vital role of the digital landscape, we focused our efforts on creating a website that transcended mere communication. It became a powerful sales toolâan immersive experience that effortlessly converted visitors into eager adventurers. We meticulously crafted a user-centric design, ensuring seamless functionality and a visually stunning showcase of Altitude Tours and the captivating beauty of the lower South Island.
The results of the new website launch were impactful â including increased website visitors, sessions, pageviews, average session duration, and a decrease in bounce rate.
The impact was immediate and measurable. In the 30 days following launch, Altitude Tours saw a clear upswing in engagement and visibility across the board.
But this wasnât a set-and-forget job.
We continue to work closely with Altitude Tours, evolving their SEO strategy to drive even greater organic reach. From on-page improvements to off-page authority building, every move is designed to attract high-quality traffic and keep the momentum going.
Altitude Tours is proof of what happens when strategy and creativity pull in the same direction â tangible, transformative growth.
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