Your data.
Your trust.
At Whitelaw Mitchell, accessible from www.whitelawmitchell.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Whitelaw Mitchell and how we use it.
Privacy protected. Confidence built.
Last updated: July 2026
At Whitelaw Mitchell we take your privacy seriously. This policy explains what information we collect when you use our website, how we use it, and your rights under the New Zealand Privacy Act 2020.
Who we are
Whitelaw Mitchell is a design and web agency based in Queenstown, New Zealand. You can contact us at create@whitelawmitchell.com.
What information we collect
Information you give us
When you submit an enquiry through our contact form, we collect your name, email address, and the content of your message. This information is used to respond to your enquiry and is not shared with third parties for marketing purposes.
Information collected automatically
When you visit our website, we collect anonymised usage data through Google Analytics — including pages visited, time on site, and general location (country/city level). This data does not identify you personally.
How we use your information
- To respond to enquiries and communicate with you about our services
- To understand how our website is being used and improve it
- To measure the effectiveness of our marketing (anonymised conversion data only)
We do not sell your personal information. We do not use it for automated decision-making.
AI tools
Website chat assistant
Our website includes an AI-powered chat assistant to help visitors find information about our services. Conversations are processed in real time by Anthropic (the provider of the Claude AI model). Whitelaw Mitchell does not store chat transcripts. Please do not share sensitive personal information through the chat.
Internal content tools
We use AI-assisted tools within our content management system to support content creation and site management. These tools are used by Whitelaw Mitchell staff only and do not process visitor personal data.
Cookies and analytics
We use cookies to support website functionality and analytics. These include:
- Google Analytics / Google Tag Manager — anonymised usage data and conversion tracking
- Essential cookies — required for the website to function correctly
You can disable cookies in your browser settings, though this may affect some website functionality.
Third-party services
We use the following third-party services to operate this website:
Google Analytics - Anonymised website analytics
Anthropic - AI chat assistant
Resend - Email delivery for enquiry notifications
Sanity - Content management and enquiry storage
Each of these providers has their own privacy policy governing how they handle data.
Data storage and security
Enquiry data submitted through our contact form is stored securely in our content management system (Sanity), hosted in the United States. We take reasonable steps to protect your information from unauthorised access. We retain enquiry data for as long as is necessary to respond to and manage your enquiry.
Intellectual property
Unless otherwise stated, Whitelaw Mitchell owns the intellectual property rights for all content on this website. You may view and share content for personal, non-commercial purposes. You may not reproduce, republish, or redistribute our content without prior written permission.
Disclaimer
This website and its content are provided in good faith. We make no warranties about the completeness or accuracy of information on this site. To the maximum extent permitted by New Zealand law, Whitelaw Mitchell is not liable for any loss or damage arising from your use of this website, except where such liability cannot be excluded by law.
Your rights
Under the New Zealand Privacy Act 2020, you have the right to:
- Request access to personal information we hold about you
- Ask us to correct information that is inaccurate or incomplete
- Ask us to delete your information where we have no legitimate reason to retain it
To exercise any of these rights, contact us at create@whitelawmitchell.com. We will respond within 20 working days.
If you have a concern about how we've handled your information, you can contact the Office of the Privacy Commissioner at privacy.org.nz.
Changes to this policy
We may update this policy from time to time. The date at the top of this page reflects when it was last revised. Continued use of our website after changes are posted constitutes acceptance of the updated policy.
Questions? Contact us at create@whitelawmitchell.com