Tourism Innovation Group
We helped TIG define who they are and not just what they do. Creating a bold, unifying brand that brings their tourism companies together under a single shared set of values.
- A new umbrella brand that connects multiple tourism ventures through a single compelling purpose
- Clear values and positioning to unify internal teams and inspire external partnerships
- A bold, modern visual identity system that communicates trust, innovation, and leadership
- A website that introduces TIG’s mission with clarity—showcasing the collective strength behind their portfolio
We defined TIG’s mission as transforming the tourism industry through creativity, sustainability, and customer focus.
At the heart of the project was the creation of a strong brand identity which emphasized modernity and innovation with clean, dynamic design elements, including a striking logo and vibrant color palette. Messaging centered on TIG’s commitment to pushing boundaries and delivering exceptional, memorable experiences.
The website was designed to reflect TIG’s ethos and ambitions. The homepage introduces TIG as a force in New Zealand’s tourism landscape, emphasizing their focus on innovation and sustainability. It serves as both a gateway to their individual brands and a platform for showcasing their industry leadership.
CLIENT TESTIMONIALS
“They were able to help with strategy and thinking out a bit further than what we were going to do in the next 3 months. They’ve been able to solve lots of challenges that we’ve had and it’s always led to opportunity.”
Nigel Hobbs | Tig
Founder & Director
Drawing on the combined expertise of our strategy and design teams, we crafted a platform that balances functionality with elegance.
The new website highlights TIG’s values, their story, and the unique brands within their portfolio. Visitors can explore TIG’s commitment to creating guest-centric experiences while learning about their sustainability initiatives and community focus. For industry partners, the site provides insights into TIG’s collaborative approach, positioning them as a trusted and forward-thinking leader in tourism.
From the clear navigation to engaging storytelling elements, the site delivers a user experience that mirrors TIG’s excellence in tourism.
The final result is more than just a brand and website —it’s a statement of TIG’s place in the future of New Zealand tourism.
For TIG’s leadership team, the project marked an exciting chapter in their growth, providing a strong foundation for their continued success.
At Whitelaw Mitchell, we are proud to have supported TIG’s vision with a brand and digital presence that celebrates their innovation, sustainability, and dedication to creating extraordinary experiences.
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