Think Nudge
What we delivered
strategy / brand
Think Nudge needed to grow beyond a personal brand into a consumer-facing identity with energy, clarity, and scalability. We built the foundations for growth with a strategy-first approach and a bold, vibrant brand system.
- Developed the brand name and positioned Think Nudge to stand out in a predictable consulting market
- Crafted a distinctive identity with energetic colours, approachable tone, and bold messaging
- Created a social media strategy and style guide, enabling Chris to generate consistent, on-brand content
- Built a marketing plan that balanced personality with professionalism, setting Think Nudge up for growth
Think Nudge, a budding consulting business, emerged from the brilliant ambitions of Chris Lanigan wanting to grow past a personal brand.
With two decades of experience at Red Bull, systemising their operations, Chris returned to his native New Zealand following the pandemic. Eager to share the wealth of knowledge he had amassed, he set out to give founders back the gift of time with innovative consulting shaping new perspectives, and transforming operations.
In this case study, we delve into the remarkable journey of rebranding Think Nudge. Our task was to transform this personal brand, deeply rooted in Chris’s values and philosophies, into a consumer-facing entity that transcended the boundaries of his personal identity. We embarked on a mission to infuse energy, approachability, vibrant colours, and captivating messaging into Think Nudge’s brand, ensuring it would stand out in the corporate world of business consulting.
Business consulting often suffers from predictability, corporate stiffness, and generic aesthetics. We aimed to shatter these stereotypes.
We injected a dose of vitality into Think Nudge’s brand, making it approachable, powerful, and vibrant. We carefully selected colours that exuded energy, and crafted engaging brand messaging that would resonate with the target audience.
Our scope extended beyond just branding; we birthed the business name and provided Think Nudge with a pricing strategy that would enhance the value he offered to his customers. Moreover, we assisted in helping him develop a pricing strategy, optimising his approach to closing deals.
Think Nudge's transformation from a personal brand rooted in Chris Lanigan's values to a vibrant, consumer-facing entity marked a significant turning point in its journey.
In addition, a well-rounded social media strategy became a pivotal component of the marketing plan we designed. We didn’t stop at that; we created a branded social media style guide, empowering Chris to craft his own content while maintaining brand consistency and elevating his online presence.
With a fresh identity, a renewed energy, and a robust marketing strategy in place, Think Nudge was poised for growth and ready to make a lasting impact on small businesses. This case study stands as a testament to the power of branding and strategy in reshaping businesses and setting them on a path to success.
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