By crafting clear and compelling brand messages, we positioned them as a trusted and innovative partner, appealing developers, farmers and private land owners looking to subdivide.
Power Solutions, a leading contracting services provider in the Electrical Distribution Industry for the Central Otago Region, embarked on a transformative journey to establish a recognisable brand but also attract top talent to join their ranks. Their goal was clear—to stand out visually from their competitors and shine as a beacon of excellence.
With a comprehensive range of services, from design to installation, Power Solutions sets itself apart by offering all creative solutions in-house and being locally and independently owned and operated.
We integrated the refreshed brand aesthetics seamlessly into Power Solutions’ advertising materials, including print ads, online banners, and social media visuals, establishing a cohesive and impactful brand presence across multiple platforms.
Amidst the challenges brought by the COVID-19 pandemic, Power Solutions remained resilient, positioning themselves for growth and industry leadership in Otago and beyond. To embark on this creative journey, we delved into extensive market research and audience insights, understanding the distinct segments that Power Solutions needed to engage with.
Armed with these valuable marketing insights and guided by the company’s unwavering brand values and mission statements, we crafted a brand-new identity for Power Solutions. Our aim was to encapsulate their mission of brightening and simplifying their customers’ lives.
The transformation of Power Solutions’ brand and website has positioned them as a captivating force in the industry, inspiring trust and loyalty among their valued customers.
The result was a carefully curated logo and messaging strategy that resonated with each identified audience segment at every touchpoint. Retaining some of the existing brand colors, we injected a modern and vibrant feel into the visual identity. Notably, the incorporation of green conveyed a sense of balance, calm, and the promise of a fresh start—characteristics that mirrored the experience of working with Power Solutions.
Building a strong brand foundation with a clear and compelling tone of voice became our primary focus. Through meticulously crafted messaging, we ensured that Power Solutions would differentiate itself in the market and establish meaningful connections with each unique audience segment. Additionally, we redesigned and developed their website to serve as a key customer touchpoint, providing easy access to essential information.
The transformation of Power Solutions’ brand and online presence has positioned them as a captivating force in the industry. By radiating a sense of confidence and expertise, they not only attract top talent but also inspire trust and loyalty among their valued customers. Power Solutions has illuminated their path to success, setting a shining example for the Electrical Distribution Industry.