At Whitelaw Mitchell, content creation is a strategic endeavour that hinges on a comprehensive understanding of our clients' objectives, target audience, and the key performance indicators that will measure the effectiveness of our campaigns.
Our Tailored Approach
The process of content creation begins with in-depth brief and discussions to gain insights into their overarching vision. We place great importance on setting clear objectives and requirements, which often includes identifying the nature of the campaign. Is it designed to enhance brand recognition, drive lead generation, or position our clients as thought leaders in their fields?
One of the critical milestones in our content creation process is the development of a content strategy. This comprehensive plan maps out the specific types of content we will focus on, whether it’s blog posts, videos, infographics, or a mix of these mediums. We also work closely with our clients to determine the optimal frequency and distribution channels. This might include their website, social media platforms, email newsletters, or other relevant outlets. Our content strategy is a direct reflection of our clients’ objectives and is fine-tuned for measuring and optimising results.
We analyze competitors, industry trends, and relevant keywords to ensure that our content aligns with current market demands. This research informs our content creation planning and strategy development, helping us create content that unique and memorable.
Next, we transition to the creative phase of content creation. Our brainstorming sessions are a melting pot of innovative ideas that align seamlessly with the predetermined strategy. We craft a content calendar, providing clients with a clear visual of what content will be released and when, alongside a clear outline of responsibilities. This calendar aids our clients in tracking content production progress and ensures a smooth workflow.
We oversee everything from research, fact-checking, editing, and proofreading to guarantee that the content adheres to our client’s brand voice and style guidelines. When needed, we tap into external talent and contractors, such as copywriters, illustrators, or videographers, to ensure the project receives the best possible results.
Our approach to content creation is not one-size-fits-all. We tailor our strategies and content to suit each client’s unique requirements, offering a plethora of options to meet their distinct needs. Effective communication and collaboration are at the heart of our content creation process, making sure that every campaign we create delivers results.