Social media is an integral component of a brand's online presence. We recognise the value of authentic engagement with your audience, and we always encourage our clients to manage their social media accounts themselves whenever possible. However, we also understand that this task can be overwhelming and challenging, especially when it comes to maintaining a consistent and on-brand online presence. That's where Whitelaw Mitchell steps in, providing the necessary support to bridge the gap between your brand and your social media presence.
Introducing our “Social Playbook”
Our social playbooks are the cornerstone of our social media services. These comprehensive guides serve as your roadmap to effective and brand-consistent social media management. Here’s what they encompass:
Content Curation: We assist you in curating content that aligns with your brand’s identity and values. By understanding your unique voice and target audience, we ensure that the content shared on your social media channels resonates with your followers.
Hashtags and Best Practices: Our social playbooks include valuable insights into the use of hashtags and best practices for each platform. By optimising your use of hashtags and following proven strategies, we help boost the discoverability and reach of your content.
Technical Assistance: We provide technical support to ensure your social media accounts are set up correctly. From profile and cover image dimensions to account settings, we handle the technical aspects so you can focus on engaging with your audience.
Branded Assets: We design custom cover images, profile images, and other branded collateral for each social media platform. These assets are ready for you to upload, ensuring your profiles are visually appealing and consistently on-brand.
Branded Templates: We design a set of branded templates that make it easy for you to create and share content that’s not only on-brand but also visually stunning. These templates are user-friendly, can be used with most apps like Canva and empower you to maintain a consistent and attractive online presence.
Expert Recommendations and Collaborations
If you find that managing social media isn’t your forte or that your resources are better spent elsewhere, we can help. We also collaborate with local companies specialising in social media management. We can provide expert recommendations to connect you with professionals who can take on the task of maintaining and growing your social media presence.
We don’t stop at recommendations. We can also oversee your social media strategy or direction, ensuring that it aligns with your brand’s goals and values.
We’ll help you to take control of your social media presence while providing the support and resources you need to succeed. Whether you choose to manage your social media in-house or prefer to work with seasoned professionals, we’re here to ensure your brand’s online voice is always authentic, consistent, and engaging. Let’s connect and discuss how our social media services can elevate your online presence.